Hello,
I am writing to you today in light of recent industry events. US-based survey company, Op4G / Slice MR, has been accused of providing fraudulent survey data to global companies, brands, universities, and healthcare systems.
This is a watershed moment for the market research industry. I am deeply frustrated that there are, and will continue to be, bad actors in our industry. I come to you today because as a market research professional, you simply cannot afford to second guess the quality of the data you are using--period.
Dynata stands alone in the pursuit of providing high-quality survey data and we have been for years.
This focus on quality is embedded in our culture, our first party panel, and our processes, products, and service we deliver to our customers every day. With an unrivaled 96% data-acceptance rate, our multi-layered, data-quality approach ensures accuracy, reliability, and trust. This is part of our business ethos.
We were among the first in the industry to implement comprehensive fraud detection tools and to push for greater accountability and transparency in sample sourcing. Today, we remain at the forefront, continuously innovating and evolving to stay ahead of emerging threats.
Our award-winning QualityScore AI/ML technology solution is a critical component of this unrivalled quality approach. QualityScore is central to maintaining data transparency and integrity. This proprietary system evaluates every respondent both in real-time and over time, using behavioral, engagement, and attitudinal signals to assess quality and identify anomalies. It provides unmatched visibility into data sources and enables precise, informed decisions at every stage of research.
The egregious fraud that’s taken place here is exactly what our systems are designed to prevent—and have been preventing consistently.
Brands need to ask their research agency how they safeguard data quality, and what data supplier they use and why. Market research agencies will need to be prepared to answer that question.
While many of our competitors may claim to have quality protocols and prevention mechanisms in place, you can be confident that Dynata data is not only high-quality but fully supported by advanced safeguards that our competitors simply cannot rival.
We look forward to continuing the conversation,
Mike Petrullo
CEO
Dynata
