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Whitepaper: How to Enhance the Value of Your Tracker Data

New Techniques and Resources to Keep Your Tracker Earning its Keep

Trackers represent a large investment in time and money so a periodic review to make sure the tracker is still delivering real value to stakeholders is an essential part of any tracker plan.

The choice between whether to evolve a tracker to keep pace with a changing consumer landscape or to keep the tracker stable can be complex, but those decisions should be intentional and carefully considered, beginning with an annual audit of the project’s design.

In this whitepaper, our third and final piece of content from our Research Science Center Tracker curriculum, we share how you can incorporate new research techniques, when to consider revisiting the tracker screener, and how to integrate additional data for more representative and insightful data.