When identifying the optimal media mix, impressions and click-through rates only tell a fraction of the story. With marketing ROI under a microscope, brands are constantly seeking innovative ways to improve their advertising approach.


In this case study, find out how Dynata helped PHD Global Business identify top-performing channels, measure brand uplift, and reduce programmatic spend for a large technology brand. 


  • Understand advertising impact across multiple KPIs
  • Determine how each media channel contributes to brand uplift 
  • Optimize the performance of each digital sub-channel in-flight

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