When identifying the optimal media mix, impressions and click-through rates only tell a fraction of the story. With marketing ROI under a microscope, brands are constantly seeking innovative ways to improve their advertising approach.
In this case study, find out how Dynata helped PHD Global Business identify top-performing channels, measure brand uplift, and reduce programmatic spend for a large technology brand.
- Understand advertising impact across multiple KPIs
- Determine how each media channel contributes to brand uplift
- Optimize the performance of each digital sub-channel in-flight