For many consumers, their daily routine cannot be completed without a smartphone - an unofficial extension of the human arm - at the ready. But how does this inform our ability to access audiences that have ever-evolving preferences about how we should interact with them?
According to the 2017 GRIT Report survey, 74% of respondents used mobile surveys in their market research. Mobile insights can help grow businesses when the right data is collected – either directly from the device, from the consumer, or when combined with other relevent data sources.
This eBook deliberates the state of mobile and how it applies to research data and the different strategies you can employ when gathering and analyzing mobile consumer insights.