It’s tough to stay ahead in today’s competitive landscape. This report will give you the insights you need for that edge to stay ahead of the curve.
Developed in partnership with Econsultancy the report, based on a survey of more than 1,600 client and supply-side respondents operating in 12 different countries globally, examines how:
- Digital channels are increasingly seen by marketers as the most effective means of achieving marketing ROI.
- Marketers are actively seeking out new, better analysis methodologies to evaluate campaign effectiveness with greater accuracy and relevance.
- Marketers are looking to improve and better integrate their data sources, which will provide more accurate and detailed insights to enable brands and agencies to further strengthen the effectiveness of digital tools.