The COVID-19 pandemic has changed our world


In order to adapt to our new lives during the COVID-19 pandemic, consumers lifestyles and work habits have evolved due to ever-changing attitudes and behaviors during this time. With many governments and businesses considering reopening and many countries settling into their “new normal,” what changes in consumer behaviors and trends are temporary, and which ones could become permanent? What do brands need to know to stay ahead of these consumer trends and meet their emerging wants and needs?

These insights identify the changes in consumer trends, to help brands and agencies discover which trends may have long-term staying power in these unprecedented times. Examine global consumer attitudes, preferences and behaviors across 11 countries, in these key areas:


  •  Home for Work: Will We Go Back to the Office?
  •  Telemedicine: Here to Stay?
  •  The Future of "Live" Entertainment 
  •  Return to Shopping: The Grocery Store Example 
  •  Consumers & Changing Payment Methods 
  •  Returning to Work: New Skills, New Jobs



NOTE: The survey includes 11,322 responses from 11 countries: the USA, Canada, UK, France, Germany, the Netherlands, Spain, Italy, Singapore, China, and Australia.

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