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eGuide: 10 Things to Keep in Mind When Planning your Next Brand Tracking Study

Why it’s important to get every detail of brand tracker planning and execution right


Brand tracking studies are unique in their ability to measure change across time to a brand, product, business or environment. A well-planned, designed and executed tracker can deliver insights that no other research vehicle can.

Since trackers are used to measure change over time, the goal is to change nothing about the study itself once it has launched. Making changes after the first wave launches can be costly and time-consuming, so keep these ten best practices in mind to ensure your next brand tracker is set up for success.

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