The media and advertising industries are being constantly challenged by the rapid digital transformation underlying media consumption and ongoing changes in the public’s habits, activities and preferences. Data and insights are critical to make better informed, real-time decisions about advertising planning and execution. Strategies must constantly evolve to reach the right consumers at the right time with the right message.
In this case study, learn how Dynata partnered with Quantcast and m/SIX to prove and improve campaign effectiveness and reach niche audiences across multiple devices for a global advisory, broking and solutions company wanting to raise awareness of a recent merger, resulting in significant benefits:
- Real-time access to results through an online dashboard ensured quality of delivery and minimized wasted impressions in-flight
- Improving relationships with clients by validating niche audience reach
- Increased brand awareness among hard-to-reach audiences for advertiser