Dynata and Prophet

Case Study: Behind The Prophet Brand Relevance Index®


When leading consultancy Prophet sought to help its clients successfully navigate the intense competitive pressures of the new disruptive economy, they needed an objective measure of how brands drive success.

They envisioned a global study involving hundreds of brands and tens of thousands of consumers. They partnered with Dynata to make their idea a reality, drawing on our high quality first-party consumer data, worldwide operational expertise – and our collaborative commitment to their success.

The result is the Prophet Brand Relevance Index®, an annual global survey that has become a signature asset for Prophet and one of the leading global measures of brand vitality.