and Nativo

Case Study: Measuring the "Unmeasurable:" Native Advertising


Native advertising is a powerful and popular advertising tool, with most major brands incorporating it into their content marketing efforts so that consumers experience branded content like any other article. The challenge brands face is that the number of people who view this sponsored content is typically no more than a few hundred thousand consumers – not a large enough number for conventional brand lift research.

As a consequence, brands and their agencies have been limited to media metrics for past campaign measurement, and lacked data for lifts in brand metrics and shifts in perception to fully quantify the value of deep engagement with customized content.

In this case study, learn how Dynata partnered with Nativo, the leader in native advertising, on a first-of-its-kind brand lift study to prove campaign effectiveness for a leading household goods manufacturer launching a new brand.