Dynata and

A.D. Laskey Consulting

Case Study: Cost-Effective Concept Testing


Concept testing is the process of using surveys to evaluate consumer acceptance of a new product idea prior to the introduction of a product to the market. It is used to understand a concept’s strengths, weaknesses, and areas of potential improvement. However, the challenge marketers face is that consumer concept testing can be time consuming and expensive, especially for start-up companies with limited resources and tight budgets..

In this case study, learn how Dynata partnered with A.D. Laskey Consulting, a Silicon Valley firm that delivers the insights companies need to make better decisions, to conduct a cost-effective DIY conceptual testing project for a rapidly growing snack food marketer.