Measuring how your website impacts your brand and customer engagement is key to a successful digital marketing strategy.
In this case study, Virgin Media, one of the world's largest TV and broadband providers was seeking to assess the value of their TV edit site and identify its impact on the Virgin Media brand.
Learn how Virgin Media leveraged Dynata's Campaign Effectiveness & Optimization solution to:
- Understand the role the site played in their customer's communication ecosystem
- Identify which content and products to promote
- Provide their customers with a unique user experience