Many young companies like Digitate are working to gain name recognition and earn consideration in long-cycle IT purchases in the face of larger, well-established competitors. One strategy is to run a survey around a pop culture movement (like Star Wars) and create a piece of content based on the results. Samplify enables speed-to-insights with the ability to launch sample and get results in minutes. It includes optional free survey-authoring with vivid data visualizations for a one-stop-shop solution.
In this case study, learn how Dynata partnered with Digitate to conduct a survey using Samplify to find out if IT professionals would walk out of a movie theater while watching Star Wars: The Last Jedi to take care of an IT outage, and to learn about attitudes toward the use of AI as a network management tool.