Dynata & PHD Global Business

Case Study: Revolutionising Cross-Media Measurement

 


Traditional measurement tactics of using impressions and clicks only tell part of the story and can lead to ineffective evaluation of campaigns and inefficient allocation of budget. Dynata's innovative cross-media measurement solution is revolutionising the way brands measure and improve the performance of advertising campaigns in today’s competitive landscape, where scrutiny around the ROI from advertising has never been higher.

This impact was demonstrated when PHD Global Business utilised it to uncover insights into the success of their client's advertising campaign, creating an uplift in the campaign’s overall performance whilst creating a 9% cost saving in programmatic media spend. 

Complete the form on this page to download the case study now.