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Guide: 11 Tips for the Next Generation of Tracker Research

Making tracker research data smarter and more actionable 


Trackers, by design, allow brands to consistently track shifts in the market - behavioral, competitive, attitudinal or otherwise. When business objectives and market landscape change, how can brands modify tracker questionnaire or sample scope safely without compromising reliability and integrity? Furthermore how can brands leverage ad exposure data, third-party data as well as customer data to unlock timely business insights to:

- Segment customers and prospects for better targeting and activation;

- Accurately measure brand impact from ad campaigns; and

- Increase marketing ROI and return on ad spend

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